Finding Your People
Finding Your People
Section titled “Finding Your People”How to attract the right community members to your local node
Before You Find Them
Section titled “Before You Find Them”You need to know who you’re looking for:
Define Your Ideal Member
Section titled “Define Your Ideal Member”- What values do they have?
- What skills do they bring?
- What can they contribute?
- What do they want from community?
Know Your Non-Ideal
Section titled “Know Your Non-Ideal”- Who’s not a good fit?
- What values don’t align?
- What would make someone leave?
Where to Look
Section titled “Where to Look”Online Spaces
Section titled “Online Spaces”- Discord servers, Web3 communities
- Twitter/X, Hashtags, conversations
- Reddit, Relevant subreddits
- LinkedIn, Professional groups
Offline Spaces
Section titled “Offline Spaces”- Local meetups, Blockchain, tech, sustainability
- Co-working spaces, Entrepreneurial community
- Community events, Local gatherings
- University groups, Student organizations
How to Attract Them
Section titled “How to Attract Them”Content Marketing
Section titled “Content Marketing”Share content that shows:
- Your values in action
- What your community does
- The impact you’re making
Community Presence
Section titled “Community Presence”Be present where your people are:
- Join conversations
- Add value
- Don’t just promote
Events
Section titled “Events”Host or attend events:
- Your own meetups
- Others’ events
- Conferences
Relationships
Section titled “Relationships”One-on-one outreach:
- Warm introductions
- Personal messages
- Genuine interest
The Funnel
Section titled “The Funnel”Awareness
Section titled “Awareness”People discover you:
- Content
- Events
- Referrals
Interest
Section titled “Interest”People learn more:
- Website
- Documentation
- Conversation
People attend:
- Come to event
- Join online
- Meet members
People commit:
- Become members
- Contribute
- Stay
What Attracts People
Section titled “What Attracts People”Authenticity
Section titled “Authenticity”Real people, real work, real impact
Belonging
Section titled “Belonging”A community that feels like home
Purpose
Section titled “Purpose”Something meaningful to work toward
Skills, connections, growth
Sources
Section titled “Sources”- Community building guides
- Local node best practices